{"product_id":"puregro-golden-sella-basmati-rice-10kg","title":"Puregro Golden Sella Basmati Rice 10KG","description":"\u003cp\u003ePuregro Golden Sella Basmati Rice offers exceptional value in a substantial 10kg format, ideal for households and food service establishments requiring consistent supply. This parboiled basmati variety showcases a rich golden tone and maintains superior grain separation throughout cooking. The pre-parboiling treatment fortifies the rice with essential nutrients whilst reducing preparation time, delivering both nutritional benefit and practical convenience. Known for its subtle aromatic profile and refined texture, Puregro basmati performs reliably across traditional and contemporary cuisines. The bulk packaging ensures cost-effective purchasing without compromising on the quality standards expected from premium basmati rice.\u003c\/p\u003e","brand":"Puregro","offers":[{"title":"Default Title","offer_id":56473963037003,"sku":"896647","price":16.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0863\/3460\/3595\/files\/12_ecaa27c7-2dc3-4439-801c-a0b8d9c17834.jpg?v=1774623020","url":"https:\/\/www.bibisdirect.com\/products\/puregro-golden-sella-basmati-rice-10kg","provider":"Bibi’s Direct ","version":"1.0","type":"link"}